Article: Why most PRODUCERS' works don't get heard

 

Why most PRODUCERS' works don't get heard , the PRODUCT actually didn't reach the right CONSUMERS.

We know many Artistes with songs/albums they piled up and still recording more with little or no results so far ? You need to read possible why below, using burger as a case study:

1. For a song to get to the consumers , it's same as a known burger brand passing through Production - Packaging - Distribution - Marketing - Sales. Every new burger you see everywhere perfected their plans on those chains before they're widely accepted.

2. A song/album of the 80s is done like the Burger analysis - a promoter or marketer takes up the project after Production , then use his channels to distribute to major outlets , market and sell for the Artiste, then split profits after expenses sorted. Who/Where are you using this Digital age, just blogging after Production ?

3. We don't have much of traditional marketers again since Digital stores and blogs came stronger, though their plug is still strong in grassroot circulation of new song and album - every label and established Artistes plans a mixtape for them - the Alaba Market people.

4. What to do as a Digital Age artiste after recording a masterpiece song/album :

a. Package the song/album like a new burger would be packaged. The graphic and Video is your own packaging. Make it simple and classy. Your name and face boldly shown.

b. Distribute the song/album on a Digital Store/Blog , Distribution means Place of Purchase or Streaming , just like a burger would be distributed to Foodco stores.

c. Market the song/album on new media - Social Media, Blogs etc. You can use organic and sponsored Ads to direct people to go buy/stream your song/album. This is the place you'd need more works and strategies - PR and Promotions.

d. Sales for Recording Artistes on electronic songs is basically from streams. Every digital store pays differently, depending on which counties/regions your streams are coming from. YouTube monetization is a lucrative way too for Artistes - Views and Subs.

I've keenly studied the established Artistes, this sequence of work is what their team use for them also - Produce - Distribute - Market - Sell - Tour/Host shows. They just repeat !

A Music Producer will keep getting more jobs so far the past products gets to the consumers in time. The Artiste will keep recording more albums if he successfully gets needed streams.

The Marketing and Sales chain are the last and it can actually make all hardwork look not enough if not planned well.

There's so much to learn in the Music Business and we're to daily learn and think it out.