ADS REACH IS GOOD, BUT NOT THE MOST IMPORTANT THING
The amount you spend on daily budget will determine the amount of people Facebook will show your advert to.
But it will not determine the amount of people that will engage with your advert.
Facebook is more interesting in spending your money and reaching the number you are paying for
According to their algorithm, for every money you wish to spend, there AI already knows the amount of people it should show it to.
So let's say you want to spend 10,000naira per day on ads, their system will most likely show it to around 10,000 people. Once they can do that, their job is done.
Its now your duty as an advertiser to make sure that before your ads get to 10,000 people, people should have engaged with your ads and sales should have come in.
Have you ever experienced a situation where your ad got approved at night and within 3hours, your campaign spent 10,000naira( an amount that you wanted to spend for the whole day).
You will realise that Facebook will still show your ads to around 10,000people but the cost per engagement will be very high.
That's because their main job is to show your ads to people based on how much you are spending.
The rate of engagement depends on your expertise.
So before you start putting pressure on raising your daily budget anyhow, be more systematic about it.
Be sure it's a daily budget that you are comfortable with and you are sure is bringing you the kind of results you want.
Don't just be in a haste to reach more people. Engagement is a more better metric to track rather than impressions.
My mentorship program still stands at 50,000naira for those interested.
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